As a photographer specializing in luxury hospitality and heritage, I’d like to outline my work process and the time required to create a high-end, personalized virtual tour. I won’t delve into the communication, follow-up, and negotiation emails preceding contract acquisition.


It’s not just about finding the right angle for a good photo; it’s about capturing every direction. Often, I adjust objects slightly away from the center, arranging everything around them for a complete 360-degree view. For instance, if I’m in a room and can see the bathroom, it should be positioned to showcase maximum detail too. This includes ensuring that the sheets and curtains fall perfectly and aligning chairs and tables.

For a panorama, using a panoramic head, I take 8 photos at different brightness levels (interior and exterior).
Sometimes, multiple shots are necessary to avoid distracting reflections on windows.

One panorama typically takes between 30 minutes and 1 hour, depending on the complexity of the room and adjacent areas visible in the panorama. For 40 panoramas, this represents a minimum of 20 hours’ work, so it’s best to start as soon as possible.


To create high-quality, diverse, and authentic content, the photographer must somewhat experience the client’s perspective to translate it accurately. This involves not only time for shooting but also capturing different times of day and night. When the hotel is occupied, client satisfaction is paramount, so it’s not uncommon to shoot during the night or early morning to avoid disturbances.

Missions usually span 4 to 6 days, depending on the number of virtual tours required. (count 10 panoramas by day)


Typically, after shoots, I back up the data in the evening. If time allows, I start pre-post-processing and image alignment: Each panorama face is scrutinized to address lighting issues, and for significant discrepancies (e.g., backlighting), specific Photoshop masking is required. Once the 4 images are perfect, I proceed with stitching. The final step involves extracting the spherical panorama, removing the tripod, and working on the photo independently in Photoshop.

Time for one panorama ranges from 30 minutes to 1 hour, depending on the complexity of the shots.


Upon returning home, I finalize all stitching and work on each image individually: Cleaning, balancing highlights and shadows, masking TV screens, etc.

This process for one panorama takes 1 to 4 hours, depending on panorama complexities.


Drawing inspiration from the hotel’s brand, I create a skin tailored to the client. This involves menu creation, functionality development, and link integration. Additionally, a separate smartphone-friendly menu (vertical-UX friendly) is created. I thoroughly test the site, optimize all images, and ensure the virtual tour’s weight is manageable.

This phase typically takes 10 hours.


Designing images for Facebook, creating personalized videos for LinkedIn and Instagram, developing a personalized guide for using the virtual tour.

Total time: 10 hours.


I created this page to explain thoroughly the importance of the work behind a virtual tour and to remind that the benefits of using them are only better for the hotel’s brand image.

I strive to be competitive and I choose to position myself with an offer that is qualitative and tailored to the clients’ needs. I want to emphasize that the success of a mission also relies on strong relationships with the hotel teams, which is also an essential part of the photographer’s profession.

Finally, I propose a follow-up over time to support the Marketing team in maximizing the benefits of their product.

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Beyond Taste – Oltre Il Gusto Magazine – Edizione Primavera 2024.

 Margaux:   Can you tell the readers a little more about “Virtual Tours Photography” ?

Creating a virtual tour for a hotel involves capturing and presenting a comprehensive, immersive experience of the hotel’s interior and amenities through digital means. This can be achieved using specialized photography equipment and software to stitch together panoramic images or through the use of 360-degree cameras. The virtual tour allows potential guests to explore different areas of the hotel virtually, including rooms, lobbies, restaurants, and other facilities.

The benefits of a virtual tour for a hotel include providing potential guests with a realistic preview of the accommodations and amenities, helping them make more informed decisions when booking. It enhances the online presence of the hotel and can serve as a powerful marketing tool, especially in an era where many travelers rely on the internet to research and plan their trips.

To create an effective virtual tour for a hotel, it’s essential to focus on high-quality visuals, user-friendly navigation, and incorporating interactive elements. This immersive experience can significantly contribute to attracting and engaging potential guests, ultimately boosting reservations and customer satisfaction. Virtual tours facilitate a thorough exploration of a space, granting potential clients, customers, or visitors a detailed perspective.

Margaux:   What or who were the catalysts to inspire you to become a professional photographer?

The factors that motivated my venture into the realm of professional photography stemmed from a blend of influences and personal encounters. To begin with, my engagement with the vivid visual realm during my artistic pursuits as a juggler instilled in me an appreciation for capturing moments in a distinctive manner.

Furthermore, interactions with skilled photographers, their portfolios, and the narratives conveyed through their images played a crucial role in shaping my perspective. These individuals, coupled with my own exploration of creative photography, intensified my enthusiasm for the art form.

The prospect of standing out in a competitive field and the chance to tell stories through my lens emerged as the driving force behind my decision to embark on a career as a professional photographer.

Margaux:  What do you look for when embarking on a virtual photography project?  What are the key elements that catch your attention?

In the current landscape, hotels face the imperative to distinguish themselves from the competition. My focus lies in collaborating with luxury hotels that share common values, such as a profound appreciation for detail, aesthetics, exceptional service, and an unwavering commitment to enhancing the overall customer experience.

Hotels are increasingly demanding virtual tours, and that’s why I’ve chosen to specialise in this area.  The transformative power of virtual tours becomes evident once experienced.

Looking to the future, I imagine that every hotel will embrace the concept of the virtual tour, aiding their digital transition. The transformative power of virtual tours becomes clear once you’ve experienced them for yourself.

Upon receiving a request, my initial step involves soliciting a shoot list for the locations earmarked for photography and a date. With accumulated expertise, I can precisely determine the number of panoramas required for a comprehensive hotel project. The goal is not merely to produce numerous panoramas, but to strategically capture them in key locations, ensuring they convey ample information and evoke a sense of enchantment. This often involves timing, such as waiting for the sunset in specific rooms.

Additionally, effective communication with IT teams is crucial for seamless virtual tour hosting. I go a step further by proposing a customized interface aligned with the hotel’s website and brand, ensuring a cohesive and immersive experience for maximum impact.

Margaux:  What do you find most successful when implementing a marketing plan for future guests that shall lead to bookings of major luxury hotels?

In crafting a successful marketing strategy, I firmly believe in the pivotal role of compelling visuals, particularly virtual tours and still photography, alongside other essential communication materials. The seamless integration and consistency of these elements are paramount to presenting a unified and engaging narrative for potential guests.

Regrettably, the industry has witnessed instances where high-quality photographs coexist with subpar virtual tours, sowing seeds of doubt among prospective guests. The challenge lies in discerning the authenticity of the experience presented. It prompts a critical question: What can one truly believe when faced with such disparities?

The contemporary consumer trend reveals a growing reliance on virtual visits to hotels, a digital exploration that offers a tangible preview of the forthcoming guest experience. This shift represents a reassuring trend as customers seek to familiarize themselves with the ambiance and offerings before committing to a reservation.

The virtual tours I curate are designed for widespread dissemination, being shareable across prominent platforms like Facebook, Google, and even Additionally, I tailor specific promotional materials for platforms such as LinkedIn and Instagram, ensuring adaptability and resonance across diverse audiences. This curated content serves as the foundation for crafting a truly effective, original, and interactive marketing campaign.

One noteworthy observation is that the duration a customer spends immersed in a virtual tour correlate positively with the likelihood of conversion—convincing them to make a reservation. This underscores the importance of creating captivating content that not only attracts but also sustains the audience’s engagement, fostering a connection that transcends a mere visual encounter.

To further empower clients, I’ve implemented a system enabling them to host their own site. This grants them direct access to valuable statistics, offering insights into user behaviour and interaction with the virtual tour. Such transparency enhances the client experience, aligning the marketing strategy with a client-centric ethos.

Margaux:  Now, to move on, let us talk about where were you born and raised and what were the circumstances which motivated your relocation to Lyon, France ?

I spent my formative years in France, where I developed an early fascination with roller skating, followed by an interest in skateboarding and eventually snowboarding. While pursuing a management IT degree at the BTS level, I discovered my passion for juggling, prompting me to enroll in circus school with the goal of embarking on an artistic career.

For a significant part of my life, I worked as a juggler in Italy, concurrently shouldering responsibilities for my family, with a special focus on caring for my son. At the age of 35, I made the decision to return to France and transition into an independent photography career.

To distinguish myself, I immediately delved into creating imaginative photographs, expanding my interest to include planets then virtual tours. It was during this period that I crossed paths with my partner, Pascal Reynaud, which led me to refocus and specialize in the realm of international luxury hotels.

Margaux:  Tell us about your personal  travel plans for 2024 ..

In 2024, my ongoing project with the Lyon Court of Appeal persists, providing an avenue to explore heritage, aligning seamlessly with the values inherent in the hotel industry.

My intention is to expand this initiative to encompass other courts of appeal throughout France. Simultaneously, within the French hotel sector, I persist in disseminating information and advancing my activities, with a concerted effort to raise awareness of marketing strategies. Additionally, I am actively extending my reach internationally, collaborating with prominent brands like Hilton, Marriott, and various independent establishments.

On the artistic front, I am on the verge of initiating a project to create planet in Nice, adding another dimension to my creative pursuits.

Margaux:  Besides your love of photography and virtual photography, what do you do in your spare time that is non-related ?

The majority of my time is dedicated to work—whether it’s acquiring new clients, generating content, or building my brand. It’s not a passion, but rather a necessity.

To offset this, I’ve incorporated daily walks to a spacious park where I can immerse myself in the beauty of nature. Additionally, I opt for walking during all my city travels and professional when it’s possible.

I’m consistently on the lookout for information related to VR technology and anything original and creative, both within my field and across various sectors. My moments of respite involve engaging in networking events with fellow professionals, a common occurrence in the city.

On the other hand, I am working on an artistic series titled “Little Big World,” featuring miniature “planets” from various countries around the globe. Starting from renowned landmarks in Lyon to the Opera House in Sydney, this project has been both creatively fulfilling and motivating. Additionally, it has contributed to enhancing my visibility in the hotel industry, leading me to offer distinctive art pieces tailored for hotels.

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